#Quake media free
There will be no free tier whatsoever, and the team is poised to engage in the difficult work of marketing tunnel conversion via free trials, referral programs, stuff like that. When we traded emails last week, Morrell outlined the details of the fully closed platform: When the service rolls out, it will cost $6.99 per month - a buck less than Luminary - and will only feature programming that’s exclusive to the platform. “For most people, we think the term ‘podcast’ connotes ‘on-demand mobile-first audio,’ but if anyone would rather call content like ours something different, we certainly respect that.” “We believe using the word ‘podcast’ is the easiest way to communicate to a broader audience what the content essentially is,” Michael Morrell, Quake Media’s president, tells me. The company, it seems, is well aware of the nomenclatural complication. At some point this winter, we’ll see the launch of something called Quake Media, which describes itself as a “subscription podcast network” that’s focused on creating programming around “household names developing unique and exclusive content for their highly-engaged audiences.” Podcasting the technology is, after all, structurally defined by its open and free nature, though podcasting the concept has evolved as it drifts further into mainstream culture and the entertainment-industrial complex.Īs it turns out, we’re not too far away from another go at the question.Ī new subscription podcast service looms. (Direct deals with authors? Theater stuff? Kate McKinnon? What is going on?)Ĭan you build a true paywalled platform for podcasts? I raise the question, of course, fully aware of the terminological contradiction. For that reason, I’ve been keeping a close eye on what’s been going on with The Athletic - FWIW, I like the product execution a lot, though the programming itself needs some polish - and I continue to nurture my tinfoil hat theories around the nature of Audible’s increasingly complex original content adventures. I remain deeply curious about the prospect of a strictly bounded, subscription-based, on-demand audio app for podcast-style programming. Over in France, there’s a startup called Majelan that’s angling a similar structure, and over the past few months, I’ve heard mumbles from one or two non-Apple/Spotify podcast apps that are quietly contemplating the prospect of the whole “exclusive content tier” thing as well.
Plus, Luminary won’t be alone as a newcomer within this specific iteration of the paid podcasting experiment. The choice essentially rendered the whole thing into a sparklier version of something we’ve seen before - a luxuriously resourced Stitcher Premium. That said, whatever Luminary becomes, it won’t serve as a “pure” test of the subscription model, given the relatively late-stage revelation that it was going to also distribute the rest of the open podcast ecosystem. (It’s also worth noting that Luminary may well end up telling us not much at all outside of its own story.) It’s been a little over month since Luminary, the aspiring “Netflix for podcasts,” stumbled out into daylight, and it’ll be a little while longer before we can figure out if the deep-pocketed upstart will actually tell us anything about the viability of a subscription-based business model for podcast-style programming. This is issue 213, published June 11, 2019. Welcome to Hot Pod, a newsletter about podcasts.
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